Playbook: Daily Operations Routine

A personalised operating manual for managing multiple social media clients without losing quality, responsiveness, or sanity: the hour-by-hour routine here, with the Plan/Do/Check/Act cycle above it in PDCA review cadence.

Use When

• One manager looks after several client accounts: how many can be carried, and how should the day be split?
• Set a morning monitoring block: incident check, response queue and a quick analytics look before production starts.
• A weekly day-by-day priority list and a tools stack for scheduling and monitoring many accounts.
• A weekly and monthly Plan-Do-Check-Act review with optimisation triggers and a PDCA log of every change.
• Agree WhatsApp norms for talking with clients during working hours in East Africa.

Do Not Use When

• playbook-agency-operations for agency onboarding, invoicing, team structure and partner delivery.
• 11-content-calendar for the schedule of posts itself.
• meta-reporting for the monthly performance report to the client.
• Stop when the client load exceeds the capacity limit in the plan; flag the overload to the account owner instead of scheduling more work.

Required Inputs