playbook-instagram-dm-sales
Instagram DM Sales Playbook
Based on: Anderson, D. (2022) Instagram Follower Magnet. Self-published; Goodwin, M. (2022) Instagram Marketing. Self-published (instagram-sales-funnel concept integrated).
Use when
- Turns Instagram DMs into a structured sales channel for service businesses and consultants in East Africa. Covers the full 5-Stage DM Sales Sequence: conversation openers, qualification, offer presentation, objection handling, and the move-to-WhatsApp protocol. Invoke this skill when a client needs a repeatable DM-to-sale process for their Instagram Business account — particularly where WhatsApp is the final conversion channel.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
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