Instagram DM Sales Playbook

Based on: Anderson, D. (2022) Instagram Follower Magnet. Self-published; Goodwin, M. (2022) Instagram Marketing. Self-published (instagram-sales-funnel concept integrated).

Use when

• Turns Instagram DMs into a structured sales channel for service businesses and consultants in East Africa. Covers the full 5-Stage DM Sales Sequence: conversation openers, qualification, offer presentation, objection handling, and the move-to-WhatsApp protocol. Invoke this skill when a client needs a repeatable DM-to-sale process for their Instagram Business account — particularly where WhatsApp is the final conversion channel.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.