playbook-location-based-marketing
Location-Based Marketing Playbook
Use when
- Guides a consultant in building a complete location-based marketing strategy for a client with a physical presence — shops, restaurants, clinics, schools, hotels, and service providers with a defined service area. Covers Google Business Profile optimisation, geo-targeted advertising, location-tagged content, WhatsApp hyperlocal tactics, and multi-branch management. Invoke this skill when a client has one or more physical locations and wants to increase foot traffic, local discovery, or neighbourhood-level brand awareness in Uganda or East Africa.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
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