Networking and Referral Playbook

A recommendation from someone the buyer already trusts is usually the cheapest and most persuasive route to new work in East African markets; this playbook manages the relationships that produce those recommendations, on top of reliable delivery.

Use When

• Most clients arrive by word of mouth: should events and introductions lead the growth plan?
• Plan which business events, chamber meetings or conferences to attend and what to do before, during and after each one.
• Past clients and partners should refer more often, with a simple ask and a thank-you routine.
• Start or join a referral group and agree how members pass leads to each other.
• Build a follow-up system, a map of connectors and a personal board of advisers.

Do Not Use When

• biz-dev-lawful-prospecting-outreach for cold outreach sequences, contact-list sourcing and consent handling.
• playbook-social-selling for turning an online audience into a sales pipeline.
• strategy-personal-brand for an individual's positioning and authority content.
• Stop before adding event contacts to any mailing or WhatsApp list without their consent; keep the follow-up personal.

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