Paid Social Advertising Playbook

Use when

• Produces a paid social media strategy and campaign brief for clients who have never run social ads or are running them poorly. Covers campaign objective selection, audience targeting tiers, Meta Pixel setup instructions, campaign structure, budget allocation, creative briefing, WhatsApp Click-to-Chat ads, performance metrics, and a monthly reporting template. Does not cover ad operations, bidding, creative production, or copywriting. Invoke this skill when a client wants to start paid social advertising, when a client's existing ads are underperforming, or when a consultant needs to design a paid social plan and hand off a brief to an ads operator.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Anti-Patterns

• Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
• Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
• Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.