SMS and WhatsApp Marketing Playbook

Foundation: This playbook assumes the WhatsApp Business account is fully configured. If the account is not yet set up, complete the platform-whatsapp skill first. That skill covers app setup, catalogue configuration, broadcast list creation, opt-in capture, and the 30-day broadcast calendar. This playbook extends that foundation into campaign strategy, automated sequences, and SMS marketing.

Use when

• Generates a complete narrowcast marketing playbook covering WhatsApp campaign strategy (broadcast lists, automated sequences, catalogue marketing) and SMS marketing — the two highest open-rate direct communication channels in East Africa. Invoke when a client needs structured campaign plans, automated message sequences, SMS gateway setup, or a performance framework for WhatsApp or SMS marketing. Builds on platform-whatsapp (app setup and basic broadcast strategy) — read that skill first for the account configuration foundation.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.