playbook-sms-whatsapp-marketing
SMS and WhatsApp Marketing Playbook
Foundation: This playbook assumes the WhatsApp Business account is fully configured. If the account is not yet set up, complete the
platform-whatsappskill first. That skill covers app setup, catalogue configuration, broadcast list creation, opt-in capture, and the 30-day broadcast calendar. This playbook extends that foundation into campaign strategy, automated sequences, and SMS marketing.
Use when
- Generates a complete narrowcast marketing playbook covering WhatsApp campaign strategy (broadcast lists, automated sequences, catalogue marketing) and SMS marketing — the two highest open-rate direct communication channels in East Africa. Invoke when a client needs structured campaign plans, automated message sequences, SMS gateway setup, or a performance framework for WhatsApp or SMS marketing. Builds on platform-whatsapp (app setup and basic broadcast strategy) — read that skill first for the account configuration foundation.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
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