playbook-social-media-brand-style-guide

Installation
SKILL.md

Social Media Brand Style Guide Generator

Produce one complete, formatted Brand Style Guide as a client-ready deliverable. This is not advice or a framework — it is a finished document the client hands to whoever manages their social media. Every section must be filled in with client-specific content. Placeholder text must not appear in the final output.

Apply British English throughout. Follow the east-african-english skill for prose register. Default to the Uganda/East Africa market unless the client specifies otherwise.


Use when

  • Generates a complete, formatted Social Media Brand Style Guide ready to hand over to a client's social media manager or in-house team. The guide covers brand voice, platform tone adjustments, vocabulary standards, emoji policy, image and video standards, hashtag rules, content approval workflow, breaking-news pause protocol, and language and grammar rules — everything an executor needs to maintain brand consistency without consultant oversight. Invoke when onboarding a new client (before content production begins), whenever a client's social media manager changes, or when a client requests a standalone governance document for their team.
  • Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

  • Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
  • Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

  1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
  2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
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Apr 18, 2026