Social Media Policy

Drafts the staff-facing social media policy (conduct, confidentiality, disclosure, approvals, consequences and acknowledgement) and, where needed, the governance behind it, as a starting framework for the client's legal counsel to review.

Use When

• Staff post about work on personal accounts; clear dos and don'ts, prohibited content and disciplinary consequences are needed.
• Decide who may speak for the company, how customer enquiries on personal channels are handled and what employees must disclose.
• Set an approval process for employee-generated content and an annual policy review with staff acknowledgement.
• Build governance: a RACI for who posts and approves, staff certification before access, escalation levels, a command centre and agency password controls.

Do Not Use When

• policy-ai-content-ethics for AI disclosure, AI copyright ownership and cultural bias checks.
• playbook-crisis-communications for an incident already under way.
• playbook-social-selling for encouraging staff to share company posts.
• Stop short of legal advice; the client's counsel must review the policy against employment contracts before it is issued.

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