Social Selling Playbook

The core problem this playbook solves: Most East African service businesses either post only promotional content (skipping trust-building) or post only awareness content (no conversion mechanism). Social selling bridges that gap — turning an engaged audience into a client pipeline without burning goodwill.

Use when

• Generates a social selling playbook that converts social media followers into paying clients using an authority-first, non-pushy approach. Covers the 5-step selling sequence, platform selection logic, WhatsApp conversion path, DM handling scripts, social proof deployment, and realistic benchmarks. Invoke when a client has an existing social media presence but is not generating enquiries or sales from it, or when a client reports "we have followers but no sales.".
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.