Programmatic and Brand Safety

Decides how to buy automated display, video, connected TV (CTV), digital out-of-home (DOOH) and digital audio so that the ads are real, seen, placed next to acceptable content and bought through a supply path whose costs are known. Written for the media buyer, the client's marketing lead and the finance owner who must sign off on where the money goes; the skill specifies and audits, and never trades.

Use When

• Spend is about to go through a DSP, a private marketplace or a programmatic guaranteed deal, and the controls must be written down first.
• The agency reports millions of impressions, yet nobody can say what share was seen by people or was bot traffic.
• Which share of every shilling lands with the publisher, and which intermediaries take the rest?
• Keep our bank's ads off harmful content without starving Monitor, Nation or New Vision news pages of our spend.
• Connected TV, digital billboards in Kampala or Nairobi, or podcast and streaming audio slots are on offer, and delivery must be proved.
• A vendor is selling attention metrics; decide whether they add anything beyond viewability.

Do Not Use When