SEO and GEO Optimisation

Use when

• Optimises individual pieces of content for Generative Engine Optimisation (GEO) — the discipline of making content findable and citable by AI-powered search engines including ChatGPT Search, Perplexity AI, and Google AI Overviews. Distinct from traditional keyword-based SEO. Invoke when creating or auditing a blog post, website page, or strategy document that must be cited as a trusted source in AI-generated answers. Cross-reference ai-generative-search-optimisation for full content audit and monitoring protocol.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Anti-Patterns

• Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
• Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
• Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.