Social Commerce Strategy

Makes conversation-led commerce work: a customer sees a product on social media, messages on WhatsApp, pays by Mobile Money (MTN MoMo or Airtel Money) and receives delivery, with no formal e-commerce website needed. The consultant's job is to make that path faster, more consistent and more professional from discovery to payment confirmation.

Use When

• We sell through Facebook, Instagram, TikTok or WhatsApp and need a catalogue, pricing and ordering flow that works.
• Customers pay with MTN MoMo, Airtel Money or M-Pesa and we need a payment confirmation and fulfilment routine.
• Orders arrive in scattered chats; we need a simple order tracker and delivery process.
• Instagram DMs ask "how much?" and go cold: script the opener, qualifying questions, UGX offer and objection replies, then move buyers to WhatsApp to close.
• Product posts must sell: shoppable content, product videos and margin-safe pricing.

Do Not Use When

• playbook-post-click-strategy for finding where visitors drop off between the click and the order.
• playbook-social-selling for relationship selling, employee advocacy and high-value B2B outreach.
• ecommerce-export-marketing-advisory for reaching buyers in other countries.
• Stop before changing a live catalogue, prices or payment settings, or messaging customers, without explicit client authority; deliver the draft for approval.