Strategy: Channel Architecture

Designs a hub-and-spoke channel architecture — defining the conversion hub, assigning platform roles, mapping the customer traffic flow, and allocating content production effort. Based on Schaffer's platform role framework (Maximize Your Social, Wiley, 2013) and adapted for the Uganda/East Africa market.

Cross-reference: 05-social-media-strategy (overall strategy context), 10-content-pillars (what content to produce per platform), owned-media-strategy (hub development and owned channel depth).

Use when

• Designs a multi-platform traffic flow system for a client — defining what role each platform plays, how audiences move between platforms, and how content flows through a hub-and-spoke architecture. Output is a channel architecture map the client can use to allocate effort and budget. Invoke when a client needs to rationalise their platform presence, is spreading effort too thinly, is launching a new social media programme, or needs a clear answer to "which platforms should we be on and what do we do on each one?".
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.