Strategy CSR Purpose Communications

Plans honest communication of a company's purpose, CSR and community work for East African audiences, with every claim evidenced and every beneficiary image consented, and audits digital transparency when trust is the issue.

Use When

• We fund schools, health camps or tree planting and want social content that tells the story honestly.
• We worry our sustainability or impact claims look like greenwashing or charity selfies.
• Beneficiary stories need consent and dignity rules before anything is posted.
• Customers doubt us (hidden prices, only five-star reviews shown, unclear data consent) and we need a digital transparency audit and trust report.
• A purpose statement and messaging framework must link the cause to what the business actually does.

Do Not Use When

• playbook-pr-publicity for press releases, story angles and journalist pitching.
• playbook-reputation-management when criticism of the company's conduct is already live.
• strategy-ewom-reviews for collecting more reviews and testimonials.
• Stop before publishing impact figures or beneficiary images without verified evidence and recorded consent.