strategy-customer-value-journey
Customer Value Journey Strategy
Use when
- Maps a client's social media activity to the 8-stage Customer Value Journey (CVJ) framework (DigitalMarketer / Ryan Deiss). Produces a structured content plan showing what to create at each stage — Aware, Engage, Subscribe, Convert, Excite, Ascend, Advocate, Promote — with platform guidance, CTAs, and metrics. Invoke when a client posts either all promotional content (no awareness funnel) or all awareness content (no conversion mechanism), or when building a new social media strategy from scratch and a full-funnel plan is needed.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
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