Customer Value Journey Strategy

Maps a client's social content onto the eight-stage Customer Value Journey (Deiss / DigitalMarketer) so East African SMEs move people from first sight to referral, with WhatsApp as the main Subscribe and Convert channel.

Use When

• We get likes and followers but few enquiries, sign-ups or sales.
• We need a lead magnet or low-price entry offer and a path to bigger purchases (ascension offers).
• Customers buy once and disappear; we need retention and referral content.
• Map where WhatsApp, email and social each sit in the funnel from awareness to advocacy, including an experience map or user journey.
• Audit current content by funnel stage, fill the gaps and set a measure for each stage.

Do Not Use When

• 10-content-pillars for the three to five recurring themes content returns to.
• 11-content-calendar for scheduling approved content across 90 days.
• strategy-ewom-reviews for review, testimonial and referral programmes.
• Stop when there is no offer or sales data to map against; return the intake gap instead of inventing stages.