strategy-ewom-reviews
eWOM and Reviews Strategy
Source: Hanlon and Tuten (2022) The SAGE Handbook of Digital Marketing
Use when
- Proactive strategy for designing, stimulating, and amplifying electronic word-of-mouth (eWOM) as a strategic marketing asset — engineering conditions that cause satisfied customers to talk rather than merely responding to what they say. Invoke when a client needs to build an eWOM programme from zero, when review volume is low, when NPS scores are high but referrals are not materialising, or when the client wants to turn satisfied customers into active advocates. Distinct from playbook-reputation-management, which focuses on damage control and response protocols.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
More from peterbamuhigire/social-media-skills
meta-ai-tools-audit
Produces a structured evaluation of AI marketing tools for a specific client, mapped by function (content creation, SEO, social media management, email marketing, automation, analytics, paid advertising, influencer marketing) with East African market accessibility, cost, and capability ratings. Outputs a recommended AI tool stack calibrated to the client's budget profile in UGX. Invoke when a client asks which AI tools to adopt, wants to assess their current AI tool usage, needs to build an AI-powered martech stack, or is evaluating AI capabilities against their marketing goals.
3platform-instagram-visual-system
>
3caption-writer
Writes social media captions for any platform from a brief. Generates 3 variations — short, medium, and long — with a hashtag set for each. Invoke when the user says "write a caption", "write captions for", "I need post copy for", "draft some caption options", or when a content brief is provided and the user needs caption text. Also invoke when working through a content calendar and post copy is needed for specific items.
3playbook-instagram-dm-sales
>
3training-social-media-fundamentals
Generates a foundational social media training guide for clients and their teams who are completely new to social media marketing, or who have been posting without any strategic understanding. Invoke when the user says "write a social media basics guide", "create a beginner training document", "the client doesn't understand social media", "start-here training", or when a client needs to understand social media before any strategy or content work begins. Distinct from training-client-team (operational handover of an existing strategy) and training-diy-content (content creation for self-managing clients). This skill covers what social media is, how it works, and how to approach it intelligently — the conceptual foundation that makes all downstream strategy work land.
3training-ai-prompt-writing
Produces a practical training guide for client teams on prompt engineering for marketing tasks — covering the Alpha-Beta-Gamma-Delta-Epsilon prompt structure, 10 prompt components, 5 prompting approaches, and 7 copywriting frameworks with worked East African examples. Invoke when the user says "create a prompt writing training guide", "teach my team how to use AI for marketing", "write a prompt engineering workshop", "AI copywriting training for staff", or needs a structured training document for client employees who use AI tools to produce marketing content.
3