Experiential Marketing Strategy

Sources: Hanlon and Tuten (2022) The SAGE Handbook of Digital Marketing, citing Schmitt (1999) and Pine and Gilmore (1998)

Use when

• Experiential marketing (ExM) as a strategic discipline for product launches, brand activations, events, and pop-ups — applying Pine and Gilmore's Experience Economy premium-pricing rationale and Schmitt's ExM framework to design live and hybrid experiences that create emotional brand connections beyond social media content. Invoke when a client is planning an event, product launch, trade show presence, pop-up, or community activation and needs a strategic framework — not just event logistics or a run-of-show.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.