Personal Brand Strategy

Builds an individual's public profile, separate from their organisation, from positioning to reputation, platforms, authority and income, adapted to East African client types from professionals to pastors and politicians.

Use When

• A CEO, doctor, lawyer or pastor wants a public profile separate from the organisation's brand.
• Someone needs a personal positioning statement and reputation plan to be invited to speak or quoted by the media.
• We must choose between LinkedIn, Facebook, X and WhatsApp Status and set a routine a busy person can keep.
• Bios, speaker introductions, elevator pitches, or a press kit and one-sheet for brand partnerships are needed.
• The person wants to turn authority into income through speaking, consulting, courses or partnerships.

Do Not Use When

• biz-dev-positioning for an agency's or consulting practice's positioning and proof.
• strategy-creator-monetisation for detailed creator income routes and rate cards.
• platform-linkedin for the LinkedIn channel operating plan.
• Stop before posting on the person's accounts or publishing credential claims that have not been verified with them.