Personal Brand Strategy

Use when

Produces a complete personal brand strategy for any individual client — professionals, consultants, executives, politicians, performing artists, athletes, local celebrities, comedians, pastors/religious leaders, academics, or public figures in Uganda/East Africa and globally. Covers brand architecture (positioning, differentiation, personality), client-type-specific platform strategy, content system, authority building, expert bio construction, and monetisation pathways. Distinct from a company brand strategy: this focuses on the person, their expertise, and their individual presence. Invoke when a client wants to build a personal profile, establish thought leadership, grow their professional or public reputation, build a following, attract brand partnerships, win speaking engagements, or increase visibility as an individual rather than as an organisation. For influencer partnership strategy (brand-side), see 08-influencer-marketing-strategy instead.
Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.