strategy-personal-brand
Personal Brand Strategy
Use when
- Produces a complete personal brand strategy for any individual client — professionals, consultants, executives, politicians, performing artists, athletes, local celebrities, comedians, pastors/religious leaders, academics, or public figures in Uganda/East Africa and globally. Covers brand architecture (positioning, differentiation, personality), client-type-specific platform strategy, content system, authority building, expert bio construction, and monetisation pathways. Distinct from a company brand strategy: this focuses on the person, their expertise, and their individual presence. Invoke when a client wants to build a personal profile, establish thought leadership, grow their professional or public reputation, build a following, attract brand partnerships, win speaking engagements, or increase visibility as an individual rather than as an organisation. For influencer partnership strategy (brand-side), see 08-influencer-marketing-strategy instead.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
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