Cross-Platform Organic Video Strategy

Plans organic video across TikTok, Reels, YouTube, Facebook and WhatsApp Status for East African businesses: platform roles, hooks, scripts, series, sales videos and the monthly learning loop.

Use When

• Our Reels, TikToks, YouTube Shorts or Facebook videos get low views and people scroll past in the first seconds.
• We need a recurring video series, hook formulas and short- and long-form scripts.
• Sales teams want videos that answer buyer questions (the Selling 7) and on-camera tips.
• We are considering AI avatar or personalised videos (HeyGen, Synthesia, voice cloning) for outreach or client reports, with consent and AI disclosure.
• Should we start a podcast or audio series: format, recording equipment, hosting and the first episodes?
• Our podcast is live and we need honest listener numbers: what counts as a download, how hosts filter bots and repeat requests, and which episode figures to report.

Do Not Use When

• training-smartphone-video-production for hands-on phone filming, sound, light and editing skills.
• platform-youtube or platform-tiktok for the full channel operating plan.
• strategy-experiential-marketing for live streams and webinars.
• Stop before cloning a voice or likeness without written consent, or publishing AI-generated video without disclosure.