AI Foundations for Marketing Teams — Training Guide

Produces a facilitator-ready, four-module AI literacy guide (about 150 minutes) that frames AI as augmented intelligence and ends with supervised practice; the prompt-writing workshop follows as a second session.

Use When

• Staff are using AI tools without guidance and need a beginner session on how they work, their limits and hallucinations.
• We need rules for safe use: client confidentiality, Uganda DPPA 2019 personal data, disclosure and human review.
• A team that knows the basics needs a hands-on prompt-writing workshop using the Alpha-Beta-Gamma-Delta-Epsilon structure and PAS and AIDA copy frameworks.
• Managers want supervised practice and proof that trainees can critique and improve prompts.

Do Not Use When

• prompt-engineering-library for a reusable library of text, image, audio and video prompt templates.
• training-client-team for a social-media handover workshop or DIY content handbook.
• policy-ai-content-ethics for the organisation's AI content policy.
• Stop before exercises put real client personal data into public AI tools; use synthetic examples instead.

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