Social Media Team Training Workbook

Produces a printable participant workbook for a 2-hour in-person handover workshop (cover page, seven modules, three exercises), or a keep-forever DIY content handbook when the client will work alone. Not slide content.

Use When

• Our engagement is ending and the client team must run the approved strategy themselves.
• Staff need to know what they can and cannot post, the approval workflow and how to reply to customer messages.
• The team needs the basics of the scheduling tool (Meta Business Suite, Buffer) and how to report performance each month.
• A client wants a keep-forever DIY content handbook: plan, design in Canva, edit in CapCut, write captions, boost posts and read analytics without the consultant.

Do Not Use When

• training-social-media-fundamentals for beginners learning how social media marketing works.
• training-smartphone-video-production for hands-on phone filming and editing skills.
• playbook-social-media-policy for the formal governance policy, roles and escalation.
• Stop before transferring admin access, passwords or ad accounts without written authorisation from the account owner.

Required Inputs