Social Media Fundamentals Training Guide

Produces a warm, plain-English, standalone beginners' guide (cover page and nine sections) grounded in Uganda and East Africa, for owners and staff with no marketing background to read alone or with a facilitator.

Use When

• Business owners or new staff have never used social media for business.
• People confuse followers with results and need the basics of algorithms, the 80/20 content rule and engagement.
• A platform primer is needed: what Facebook, Instagram, TikTok, WhatsApp, LinkedIn and X are each for in Uganda.
• Beginners must stay safe online: scams, account security and what not to post.
• Trainees need the few numbers worth tracking and the most common beginner mistakes.

Do Not Use When

• training-client-team for handing an approved strategy and daily operations to the client's staff.
• training-smartphone-video-production for phone filming and editing skills.
• 05-social-media-strategy when the group needs an actual strategy rather than training.
• Stop before creating or logging into trainees' accounts on their behalf; teach them to do it themselves.