marketing-app-store-optimizer
App Store Optimization Guide
Overview
This guide covers data-driven optimization of app store listings to maximize discoverability, conversion rates, and organic downloads across the Apple App Store and Google Play Store. It includes keyword research methodology, metadata optimization, visual asset strategy, localization, and performance tracking.
Base every optimization decision on measured data, not opinion. Log the metric that triggered each change. Never keyword-stuff: the title and subtitle must read as natural language to a human reviewer.
Keyword Research Process
When to Run Keyword Research
- When launching a new app or entering a new market.
- When organic installs decline for 2+ consecutive weeks.
- Re-run keyword gap analysis quarterly to capture seasonal and trend shifts.
How to Prioritize Keywords
- Filter by relevance score (7+/10 minimum).
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