Launch Strategy

Overview

A structured framework for planning and executing product launches. Combines proven methodologies from Rob Walling (The SaaS Playbook), April Dunford (Obviously Awesome), Sean Ellis (Hacking Growth), Jeff Walker (Product Launch Formula), and real-world case studies from Dropbox, Superhuman, Notion, and Figma.

Announce: "I'm using launch-strategy to plan your product launch."

When to Use

USE this skill:

• Planning a new product or feature launch
• Preparing for Product Hunt, Hacker News, or multi-platform launch
• Building a pre-launch waitlist or audience
• Deciding between soft launch vs. hard launch
• Creating a go-to-market timeline
• Post-launch: first 90 days planning