Logo Design

Reference guide for creating effective, memorable logos. Covers principles, psychology, professional process, and evaluation.

When to Use

• Briefing a designer or agency on logo creation
• DIY logo design (AI-assisted or manual)
• Evaluating/reviewing existing logos
• Rebranding or logo refresh decisions
• Building brand identity from scratch

Paul Rand's 7-Step Logo Test

Evaluate any logo against these 7 criteria: