SEO Optimization

When to use this skill:

• Launching new website and need SEO strategy
• Existing site has low organic traffic despite good content
• Need to improve rankings for specific keywords
• Want to appear in AI search results (ChatGPT, Perplexity)
• Building link profile and authority
• Optimizing for featured snippets and Knowledge Panel
• E-commerce SEO for product pages

When NOT to use:

• Writing marketing copy → use web-copy
• Defining value proposition → use uvp-optimization
• UX/conversion optimization → use ux-optimization
• Pricing page design → use pricing