3-step-cold-sequence
Installation
SKILL.md
3-Step Cold Sequence
The 3-step cold sequence is the default outbound cadence for B2B SaaS. Three emails. Three different angles. No more. It's the minimum viable sequence: enough touches to give the prospect a fair chance to respond, few enough to not be annoying. Most replies come from Emails 2 and 3, not Email 1. The sequence earns the right to continue with each touch.
The principle: each email must stand alone. The prospect probably didn't read the previous one. Treat every email as if it's the first and only one they'll see. No "per my last email." No "bumping this up." Different angle, different proof, different opener every time.
The Cadence Shape
| Name | Day | Angle | Max words | Thread | |
|---|---|---|---|---|---|
| 1 | Hook | Day 1 | Why-now signal. Tiny ask | 80 | New thread |
| 2 | Proof | Day 4 | Different angle. Peer story or data | 90 | New thread (different angle = different subject) |
| 3 | Breakup | Day 9 | Clean close. Loss-aversion trigger | 30 | Same thread as Email 2 (optional) or new |