abm-account-selection
Installation
SKILL.md
ABM Account Selection
Account selection is where ABM succeeds or fails. Bad accounts with perfect execution produce zero pipeline. Good accounts with mediocre execution still convert. Spend more time here than on the campaign itself.
The Selection Framework
Account selection runs through three filters, in order. Each filter is a gate. An account must pass all three.
| Filter | Question | Kills |
|---|---|---|
| 1. ICP Fit | Does this account match your ideal customer profile? | Accounts that could never buy |
| 2. Signal Presence | Is something happening at this account right now? | Accounts with no urgency |
| 3. Accessibility | Can you reach the buying committee? | Accounts you can't penetrate |
An account that passes ICP Fit but has no signal goes to nurture. An account with a signal but no accessibility goes to inbound/content plays. Only accounts that pass all three enter ABM.