blog-post-structure
Installation
SKILL.md
Blog Post Structure
A B2B SaaS blog post is a structured argument that educates a specific reader about a specific problem. It is not a personal essay, a press release, or a keyword-stuffed article. Every structural element exists to serve the reader and earn the ranking.
Most blog posts fail because they lack structure — they're rambling prose with no clear thesis, no scannable elements, and no next step. This skill defines the structural rules that separate rankable, shareable B2B posts from forgettable ones.
The Blog Post Skeleton
Every B2B SaaS blog post follows this skeleton. Customize content, never skip structural elements.
| Section | Purpose | Length |
|---|---|---|
| Title | Promise a specific outcome. Match the search query | 6-12 words |
| Meta description | Summarize the value prop. Earn the click from SERP | 1-2 sentences, ≤ 155 characters |
| Hook (first 2-3 sentences) | Answer the core question or state the thesis. Earn the read | 30-50 words |
| Context / why it matters | Why this topic matters now, for this audience | 1-2 short paragraphs |
| Body (3-7 sections with H2s) | The substance. Each section covers one subtopic | 200-500 words per section |
| Conclusion / what to do next | Summary + actionable next step | 2-3 sentences + CTA |