Cold Email Writing

Reply rate above 8% is the bar. Below that, the sequence is broken — usually because the email is generic, the signal is fake, or the ask is too big.

Structure (60–90 words total)

1. Trigger / signal — one specific, recent, observable thing that made you reach out to this person. If you can't name it, don't send.
2. Why-it-matters — connect the trigger to a problem they care about. One line.
3. Soft proof — one sentence: who else like them solved it, what changed.
4. Tiny ask — a 15-minute call, or "open to a teardown?" Never "demo." Never "intro call to learn about your goals."

Hard rules