content-brief-writing
Installation
SKILL.md
Content Brief Writing
A content brief is the single document that determines whether a content piece succeeds or fails. A good brief eliminates ambiguity: the writer knows exactly what to produce, who it's for, what question it answers, and what "good" looks like. A bad brief — or no brief — produces content that misses the target and requires multiple revision cycles.
Every piece of content gets a brief. No exceptions. Even a 500-word glossary page gets a brief. The brief doesn't need to be long — it needs to be specific.
The Content Brief Template
Every brief must contain these sections. Skip a section and the output suffers.
Section 1: Target definition
| Field | What to specify | Example |
|---|---|---|
| Primary query | The single most important query this page answers | "What is revenue intelligence?" |
| Secondary queries | 2-3 related queries the page should also address | "How does revenue intelligence work?", "Revenue intelligence vs conversation intelligence" |
| AI search query | How a user would ask this in ChatGPT/Perplexity | "What is revenue intelligence software and which tools are best for B2B sales teams?" |
| Search intent | Problem-aware, solution-aware, product-aware, or purchase-ready | Solution-aware |
| Target audience | Specific role, company stage, context | VP Sales at a B2B SaaS company ($5-50M ARR) evaluating revenue intelligence tools |