content-distribution-saas
Installation
SKILL.md
Content Distribution for SaaS
Publishing is not distribution. Most B2B SaaS content gets published and promoted once — a LinkedIn post and a newsletter mention — then left to organic search. This captures maybe 20% of the potential audience. A distribution strategy ensures every piece of content reaches the right audience through the right channel at the right time.
The rule: every content piece gets a distribution plan before it's published. If you don't know how you'll distribute it, reconsider whether it's worth producing.
The Distribution Channel Matrix
| Channel | Best content types | Timeline | Effort | Reach potential |
|---|---|---|---|---|
| Organic search (SEO + AEO) | Evergreen: comparisons, how-tos, definitions | Months (compounds) | Low (post-publish) | Very high |
| LinkedIn (company + personal) | Data, insights, opinions, case study results | Day 0-30 | Medium | High for B2B |
| Email newsletter | Curated insights, new content highlights | Day 0-7 | Low | Medium (your list) |
| Sales enablement | Case studies, comparisons, ROI content | Day 0 (ongoing) | Low | High (deal context) |
| Community (Reddit, Slack, Discord) | How-tos, genuinely helpful content | Day 0-14 | Medium | Medium |
| Syndication partners | High-quality blog posts, research | Day 7-30 | Medium | Medium-high |
| Paid amplification | Research reports, gated assets, key landing pages | Day 0-60 | High (budget) | Scalable |
| Guest post cross-linking | Any content worth referencing | Day 14-90 | Medium | Medium |