content-gap-analysis
Installation
SKILL.md
Content Gap Analysis
Content gap analysis identifies keywords and topics your competitors rank for that you don't. It's the fastest way to find high-value content opportunities because the demand is already proven — competitors are ranking, which means buyers are searching.
The output is a prioritized list of content to create, ordered by business impact and competitive feasibility.
The Content Gap Process
Step 1: Define the competitor set
| Competitor type | Who to include | Why |
|---|---|---|
| Direct product competitors | 3-5 companies selling similar products | They target the same buyer queries |
| Content competitors | 2-3 sites that rank for your keywords but aren't product competitors | Media sites, agencies, review platforms that dominate your topics |
| Adjacent category players | 1-2 companies in related categories | They may rank for keywords at the edges of your space |
Total: 5-8 competitors. More than 8 creates noise. Fewer than 5 misses opportunities.