content-refresh-strategy
Installation
SKILL.md
Content Refresh Strategy
Content refreshing is the systematic process of updating existing pages to maintain or improve their search performance. It's the highest-ROI SEO activity because you're improving pages that already have authority, backlinks, and ranking history — which compounds faster than publishing new pages from zero.
20-30% of your content output should be refreshes, not new content. A refresh cycle keeps your best pages performing and prevents the silent decay that kills organic traffic.
When to Refresh
Trigger-based refreshes (react immediately)
| Trigger | Signal | Action timeline |
|---|---|---|
| Product/pricing change | Your product changed but the page didn't | Within 24 hours |
| Competitor launches major feature | Comparison pages are now inaccurate | Within 1 week |
| Ranking dropped 5+ positions | GSC or Ahrefs alert | Within 1 week |
| AI citation lost | Lost citation in ChatGPT/Perplexity/Gemini | Within 1 week |
| Traffic dropped 20%+ in 30 days | Analytics alert | Investigate within 3 days |