content-repurposing
Installation
SKILL.md
Content Repurposing
Content repurposing transforms one content asset into multiple formats for different channels. A single long-form piece can become 5-10 derivative assets — each reaching a different audience segment in a different context. This is not copying and pasting. Each derivative must be native to its channel.
The math: a 2,000-word comparison page takes 6-8 hours to produce. Repurposing it into 5 derivative formats takes 2-3 hours. The original + derivatives reach 5x the audience for 30% more effort.
The Repurposing Hierarchy
Not all content is worth repurposing. Start with high-value originals.
| Original content type | Repurposing value | Why |
|---|---|---|
| Original research / data reports | Very high | Unique data generates multiple derivative formats |
| Comparison pages | High | Multiple angles (per product, per feature, per use case) |
| How-to guides | High | Steps can become social posts, videos, infographics |
| Case studies | High | Results and quotes work across channels |
| Category definitions | Medium | Definitions become social explainers, newsletter segments |
| Blog posts (opinion/POV) | Medium | Key takes become social posts, newsletter content |
| Glossary pages | Low | Too short and simple to repurpose meaningfully |