content-roi-measurement
Installation
SKILL.md
Content ROI Measurement
Content ROI measurement answers the question every executive asks: "Is our content investment actually driving revenue?" Most content teams can't answer this because they track vanity metrics (pageviews, time on page) instead of revenue metrics (pipeline influenced, deals closed).
The formula is simple: Content ROI = (Revenue attributed to content - Content investment) / Content investment. The hard part is accurate attribution.
The Content ROI Framework
Layer 1: Investment tracking
Track everything you spend on content production.
| Cost category | What to include | How to calculate |
|---|---|---|
| Team time | Hours × loaded cost per hour for all content roles | Strategist, writer, editor, designer, publisher hours per month |
| Freelance / agency | All external content production costs | Monthly invoices |
| AI tools | Content-related AI subscriptions | Monthly tool costs (Claude, ChatGPT, Clearscope, etc.) |
| Distribution | Paid promotion of content, syndication fees | Monthly ad spend on content amplification |
| Technology | CMS, analytics, schema tools, monitoring | Monthly SaaS costs allocated to content |