content-strategy-saas
Installation
SKILL.md
Content Strategy for SaaS
A B2B SaaS content strategy is a system that turns expertise into pipeline. Not a blog calendar. Not a list of topics. A system with clear inputs (ICP pain, search demand, competitive gaps), clear outputs (pages that rank, convert, and get cited), and a feedback loop that tells you what's working.
Most SaaS content programs fail because they produce content without a thesis. They publish "Top 10 Tips" posts that rank for nothing, convert no one, and build no authority. This skill builds the opposite: a focused content engine tied to revenue.
The Content Strategy Stack
Build in this order. Each layer depends on the one below it.
| Layer | What it answers | Output |
|---|---|---|
| 1. ICP Pain Map | What problems does our buyer actually have? | 10-15 pain statements ranked by urgency |
| 2. Query Mapping | What do they search when they have those problems? | Keyword clusters mapped to pain statements |
| 3. Content-Market Fit | Where are the gaps competitors haven't filled? | Priority topic list with difficulty scores |
| 4. Page Architecture | What page types serve each intent? | Page type × topic matrix |
| 5. Production System | How do we produce at quality and pace? | Workflow, roles, cadence, tooling |
| 6. Distribution Plan | How does content reach the buyer? | Channel × content type matrix |
| 7. Measurement | Is it working? | Dashboard with leading and lagging indicators |