conversion-rate-by-stage
Installation
SKILL.md
Conversion Rate by Stage
Conversion rate by stage measures what percentage of records move from one funnel stage to the next. Without stage-level benchmarks, you can't tell whether 35% MQL-to-SQL is good or terrible. With benchmarks, you can identify exactly where your funnel underperforms and quantify the revenue impact of fixing it.
The principle: every benchmark is a range, not a number. A "good" conversion rate depends on segment, ACV, motion (inbound vs outbound), and company stage. Use ranges, not point estimates. If your rate falls below the bottom of the range, investigate. If it falls above the top, verify your stage definitions aren't too loose.
Stage-to-Stage Benchmarks
Inbound funnel
| Stage transition | Bottom quartile | Median | Top quartile | Elite |
|---|---|---|---|---|
| Visitor → Lead | < 1% | 2% | 3% | 5%+ |
| Lead → MQL | < 10% | 20% | 30% | 40%+ |
| MQL → SQL | < 25% | 40% | 50% | 60%+ |
| SQL → Opportunity | < 40% | 60% | 70% | 80%+ |
| Opportunity → Closed Won | < 15% | 20% | 25% | 30%+ |
| Lead → Closed Won (e2e) | < 0.5% | 1.5% | 2.5% | 4%+ |