crm-data-hygiene
Installation
SKILL.md
CRM Data Hygiene
Dirty CRM data corrupts everything downstream: routing, scoring, attribution, forecasting, outbound, and reporting. Every workflow that touches CRM data inherits its quality problems. A 10% duplicate rate means 10% of your outbound is wasted. A 20% invalid-email rate means 20% of your sequences bounce. Data hygiene isn't a cleanup project. It's an ongoing operating discipline.
The principle: prevent bad data from entering the CRM, detect and fix bad data that exists, and maintain quality continuously. In that order. Prevention is 10x cheaper than remediation.
The 5 Data Quality Dimensions
Every CRM hygiene program addresses these five dimensions.
| Dimension | Definition | Example of failure | Impact |
|---|---|---|---|
| Completeness | Required fields are populated | Contact has no email, no title, no company | Can't route, can't sequence, can't score |
| Accuracy | Field values are correct and current | Job title says "SDR" but the person is now VP Sales | Wrong messaging, wrong routing, wrong scoring |
| Consistency | Same data formatted the same way | "United States", "US", "USA", "U.S.", "united states" in country field | Broken filters, broken reports, broken routing |
| Uniqueness | No duplicates | Same person appears 3 times with slight name variations | Multiple reps emailing the same person, inflated pipeline |
| Timeliness | Data reflects current reality | Contact left the company 6 months ago, still in CRM as active | Wasted outreach, embarrassing emails to wrong people |