crm-lifecycle-design
Installation
SKILL.md
CRM Lifecycle Design
Lifecycle stages track where a contact or company is in the journey from anonymous visitor to paying customer to advocate. Every CRM has a lifecycle model. Most are broken. The symptoms: leads stuck in the wrong stage, stages that nobody agrees on, reporting that shows 10,000 MQLs but no pipeline, and handoffs that drop because nobody knows whose turn it is.
The principle: lifecycle stages are a shared operating language between marketing, sales, and CS. If the three teams don't agree on what each stage means and when a record moves between them, the lifecycle model is just labels in a database.