decision-maker-mapping

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SKILL.md

Decision-Maker Mapping

Decision-maker mapping identifies who has the authority to approve a purchase, who can block it, and what process the organization follows to move from "we want this" to "contract signed." In B2B SaaS, the decision-maker is rarely one person. It's a chain: the champion recommends, the economic buyer approves, technical evaluator validates, procurement negotiates, and legal reviews. Missing any link in the chain creates a surprise blocker at the worst possible time.

The principle: map the decision process, not just the decision-maker. Knowing "the VP signs" is incomplete. Knowing "the VP signs after the Director recommends, IT approves integration, Finance validates ROI, and Procurement reviews terms. This takes 6 weeks" is a decision map.

The Decision Authority Map

4 levels of decision authority

Level Who What they decide How to identify
Recommender Champion, Manager, Director "We should buy this." Recommends the tool to the approver Usually your primary contact. The person who attended the demo
Approver VP, C-level, Economic Buyer "Yes, spend the money." Budget authority for this purchase Ask: "Who would approve the budget for a purchase like this?"
Validator IT, Security, Engineering, Legal "It's safe/secure/integrable." Technical and compliance sign-off Ask: "Does your IT/security team need to review new tools?"
Executor Procurement, Finance, Legal "The contract terms are acceptable." Handles the paperwork Ask: "Once the business decision is made, what's the process for getting the contract signed?"

Mapping the chain

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Jun 6, 2026
decision-maker-mapping — pfoy/growth-skills