demo-design-saas
Installation
SKILL.md
Demo Design for SaaS
A demo is not a product tour. It's a conversation about how your product solves the prospect's specific problem. The best demos show 20% of the product. The worst demos show 100%. A prospect who sees 3 features that solve their exact problem buys. A prospect who sees 40 features without context feels overwhelmed and says "let me think about it."
The principle: the demo is tailored to the discovery. If discovery surfaced 2 key pain points, the demo shows 2 solutions. Not 10 features. Not a pre-built slide deck that covers everything. Two things, shown deeply, connected to their specific situation.
The Demo Structure
The 30-minute demo framework
| Phase | Minutes | Purpose | Who talks |
|---|---|---|---|
| 1. Recap and confirm | 0-3 | Summarize what you learned in discovery. Confirm priorities haven't changed | Rep 70%, prospect 30% |
| 2. Agenda set | 3-5 | Tell them what you'll show and why. Set expectations | Rep 90% |
| 3. Core demo (pain point 1) | 5-15 | Show how the product solves their #1 pain. Their workflow, their data, their scenario | Rep 60%, prospect 40% |
| 4. Core demo (pain point 2) | 15-22 | Show the second capability. Different angle, different value | Rep 60%, prospect 40% |
| 5. Q&A | 22-26 | Answer questions that came up during the demo | Prospect-led |
| 6. Close | 26-30 | Propose next steps. Confirm mutual interest. Schedule follow-up | Rep 60%, prospect 40% |