Enrichment Stack Design

An enrichment stack is the combination of data providers, tools, and workflows that fill in missing data on your CRM records. One provider gives you company size. Another gives you tech stack. A third gives you direct dial phone numbers. No single provider has everything. The stack fills the gaps.

The principle: design the stack around the fields you need, not the vendors available. Start with "what data do I need for scoring, routing, and personalization?" Then find the cheapest, most accurate providers for each field.

Designing the Stack

Step 1: Define required fields