event-followup-sequence
Installation
SKILL.md
Event Follow-Up Sequence
Event follow-up is the highest-converting outreach a B2B SaaS team sends. The contact opted in by attending. They're warm. They have context. The window is 48 hours. After that, the event fades from memory and reply rates drop 50%+ per week of delay.
The principle: follow up fast, reference something specific from the event, and make the ask small. A generic "great meeting you at [event]" blast is indistinguishable from the 30 other vendors sending the same email. Specificity is what converts.
The 48-Hour Rule
| Timing | Reply rate impact | What to send |
|---|---|---|
| Within 24 hours | Highest. 2-3x cold reply rates | Personalized follow-up referencing specific conversation |
| 24-48 hours | Strong. 1.5-2x cold rates | Personalized or semi-personalized follow-up |
| 3-5 days | Declining. 1-1.5x cold rates | Follow-up with value add (resource, recording, recap) |
| 1+ week | Approaching cold rates | You're now sending cold email with an event reference |
Speed rules:
- Send Email 1 within 24 hours of the event ending. Not "next Monday." Not "when we get back to the office." Within 24 hours
- For conferences spanning multiple days, follow up with Day 1 contacts on Day 2, not at the end of the event
- Pre-write templates before the event. Fill in personalization on-site or immediately after. Don't draft from scratch post-event