First-Party Intent Signals

First-party intent signals are behaviors on YOUR website that indicate buying interest. A visitor viewing the pricing page 3 times in a week is a stronger signal than any third-party intent data. You already own this data. You just need to capture it, score it, and act on it.

The principle: first-party intent is the highest-quality, lowest-cost intent signal available. You don't need to buy it from a vendor. You need to instrument your website, identify the visitors, and route the signals to your sales team. Start here before buying third-party intent.

High-Intent Behaviors

Behavior scoring matrix