funnel-conversion-analysis
Installation
SKILL.md
Funnel Conversion Analysis
Funnel conversion analysis measures how prospects move from one stage to the next, identifies where they drop off, and quantifies the revenue impact of each drop. Every funnel has one or two stages where disproportionate value is lost. Finding those stages and fixing them is the highest-leverage growth work.
The principle: don't optimize the whole funnel at once. Find the single stage with the worst conversion rate relative to benchmark, fix it, and move to the next. A 10% improvement at the worst stage produces more revenue than a 2% improvement across all stages.
The Standard B2B SaaS Funnel
Funnel stages
| Stage | Definition | What enters | What exits |
|---|---|---|---|
| Visitor | Visits the website | Traffic from all sources | Exits site or converts |
| Lead | Provides contact info | Form fills, sign-ups, chat | Unqualified or moves to MQL |
| MQL | Meets marketing qualification criteria | Leads that match ICP + engagement threshold | Disqualified or moves to SQL |
| SQL | Accepted by sales as qualified | MQLs that pass sales qualification (BANT/MEDDPICC) | Rejected or moves to Opportunity |
| Opportunity | Active deal in pipeline | SQLs with defined next steps | Lost or moves to Closed Won |
| Closed Won | Deal signed | Opportunities that close | Revenue |