geo-brand-authority
Installation
SKILL.md
GEO Brand Authority
Brand authority in generative search is not the same as brand authority in traditional marketing. In traditional marketing, authority means reputation, trust, and recognition among humans. In GEO, authority means the AI engine's confidence level when associating your brand with a category, recommending you, and citing your content.
A brand with high GEO authority gets mentioned in AI answers without the user specifically asking about it. When someone asks "What's the best CRM for startups?", a high-authority brand appears in the answer. A low-authority brand requires the user to ask about it by name.
How AI Engines Assess Brand Authority
AI engines build brand authority from four signal types:
| Signal type | What it means | How AI engines measure it |
|---|---|---|
| Entity confidence | How certain the model is about what your company does | Consistency of description across training data sources |
| Category association strength | How strongly the model links your brand to a category | Frequency of brand × category co-occurrence in training data |
| Source reliability | How trustworthy the model considers your content | Third-party validation, citation by other authoritative sources |
| Information freshness | How current the model's information about you is | Recency of indexed content and mentions |