Google Ads for SaaS

Google Ads for B2B SaaS captures demand from people actively searching for solutions to problems your product solves. Unlike LinkedIn (which creates awareness), Google captures existing intent. Someone searching "best CRM for startups" is already in buying mode. Your job is to appear, match their intent, and convert them.

The principle: Google Ads for SaaS is a funnel, not a single campaign. High-intent keywords (pricing, demo, comparison) convert at 5-15%. Low-intent keywords (what is, how to) convert at 0.5-2%. Structure your account to treat them differently.

Account Structure

Campaign hierarchy