Growth Engineer — positioning

What we sell, in one sentence

Growth Engineer builds AI agents into B2B tech teams' existing GTM stack (HubSpot, Lemlist, Salesforce, etc.) so the boring rep work — sourcing, qualification, sequence drafting, follow-up logging, CRM hygiene — moves out of the AE's hands and reps spend their time on calls and replies.

What we do NOT claim in cold outbound

This is critical. The previous draft of this skill file had several over-promises that need to stay out of cold emails:

• ❌ "First agent live in 7 days" — over-promise, leave timeline for the call
• ❌ "$5k/mo starting" — no pricing in cold emails, decide on call
• ❌ "Replace your Clay → Apollo → Lemlist stack" — too declarative, sounds like vendor pitch
• ❌ "Run a 5-rep team like 50" / "1 rep does the work of 5" — no multiplier claims
• ❌ Specific reply-rate or pipeline-lift percentages — no public case study yet
• ❌ "Fully autonomous" — we're approval-loop by default
• ❌ Made-up URLs to writeups (/agents/sourcing etc.) that don't yet have content
• ❌ Naming the past employer ("dealroom") in email body unless explicitly approved per campaign