hubspot-lifecycle-stages

Installation
SKILL.md

HubSpot Lifecycle Stages

HubSpot lifecycle stages are a built-in contact property that tracks where a person is in the journey from first touch to customer. HubSpot ships with 8 default stages. Most B2B SaaS teams need to customize them. The defaults are a starting point, not a destination.

The HubSpot-specific challenge: lifecycle stage is a single property shared across contacts and companies, but it behaves differently than most properties. It has special automation rules, a built-in hierarchy, and quirks around backward movement. Understanding these mechanics matters more than the stage names themselves.

HubSpot Default Stages vs Recommended B2B SaaS Setup

HubSpot defaults

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Jun 6, 2026
hubspot-lifecycle-stages — pfoy/growth-skills